STEPS INTO ART
Franceschetti, in partnership with Fondazione Mazzoleni Onlus, which operates in the field of art and has always paid great attention to new emerging talent, presents at Pitti Immagine Uomo the capsule collection “Steps in the art”: five shoe models in which the art work is impressed with accurate fidelity on the leather of the sole, thanks to a craft technique quite similar to the tattoo.
A new expressive form arises from the encounter between a work of art and a product of excellence: in the journey the sole progressively wears out and so the work impressed on it is destined to change, until it disappears. Nothing is forever. The footwear symbolically appropriates the language of art and thus becomes a unique and unrepeatable performance.
The capsule models belong to the Patina Deluxe line, already available for sale in the Made to order section of the online store. This is the company’s top product line, with handcrafted shoes which are painted and manually polished, with dedication, care and a lot of passion. The collection “Steps in the art” reproduces the paintings of: Sabrina Golin – Mirella Scotton – Irma Servodio – Francesca Sirianni – Francesco Verdi