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Accessories by Franceschetti SS2013

For the season SS2013 Franceschetti has decided to extend its style proposal with new leather accessories. The shoes are now supported by belts, bracelets and bags. Braided belt, smooth belt or studded belt: washed or dyed leathers makes it vintage and special at the same time. Metallic accessories upgrade it and define its originality. Travel duffels or oversized bags characterize the man with an unmistakable and elegant style. Handcrafted fabrics and leathers heighten the product manufacture. Braided bracelet large or small, bracelet adorned by metal plates or by studs: the wearer will certainly not unnoticed… At the same time bracelet captures the observer and makes the wearer’s style unmistakable. What do you think about? What’s the coolest accessory? My favorite one is the travel duffel,…

Lace-up shoes: a must-have to wear with creativity

Lace-up shoes: a must have to wear with creativity Classic is fashion. The lace-up shoes can’t miss in the S/S2013 men’s wardrobe, also for young and fancy people . They make chic not only worn with classic suit, but also with jeans or casual trousers. What kind of lace-up shoes do you buy? Be different choosing colors, special materials, washed and processed leathers. Not everyone wants to buy extremly shiny classic shoes with black or dark brown leather, doesn’t it? I chose some Franceschetti’s lace-up shoes for you. I hope you like them. Color, as well as for mocassins, sounds good even for lace-up shoes. What about this Orange & Chocolate derby model? It whets the appetite like a Sachertorte! 🙂 That’s a light grey…

The Colors in Franceschetti Shoes SS2013

Color is without any doubt one of the “must have” for SS2013 season. In the Summer time, it seems almost natural to dare a little, leaving behind the usual black and dark brown shoes used during the winter. Surely I believe it doesn’t come to mind to any of us to buy a fluorescent colors derby or Oxford model… What about loafers? Coloured but with style! Special paints but not too extravagant. Pastel colors and natural shades, sophisticated and elegant. Here below a colorful selection directly from our collection. Color for loafers and mocassins Chocolate, ocher and grey: nature inspires colors. Warm tones for suede loafers, extremely confortable and chic at the same time. Terminal and stitching contrast the plain color, giving at the same…

999 by Franceschetti: Country chic

Country chic charme, healthy air, childhood memories… In this post I would like to show the 999 shoes telling the FW2013 photo campaign backstage. I would like to put the product in an emotional environment full of personal experience and family life. We had to decide the right location to capture the winter 999 for the FW2013 advertising campaign photoshoot. All of us liked a country style location, but not a simple background for the shoes but rather a place full of familiar emotions. We chose the old countryhouse family owned, so dear to the beloved grandfather and rich in beautiful childhood memory. By always our countryhouse is a special place, an hidden haven to the hectic daily routine, an environment full of emotions and…

999 by Franceschetti: still life

Photo story through advertising images Photo: Edoardo Catini (wwww.edoardocatini.com) Why don’t portray the 999 sportly through photo shots? I asked our photographer to describe in detail each shot idea that the 999 sportly suggested him and how his creativity changed all in fantastic settings to capture… SS2013: ROPES & WOOD It ‘s the first still life set that captures the 999 sportly. Inspired by a nautical-casual hybrid, the shot shows with a striking display a sort of bulkhead in which electrical systems are replaced by knotted and melted ropes, paint dipped and corroded by salt. Each space creates reflections and volumes where the shoes are wrapped in a nautical mood. FW2013-2014: WORN The 999 sportly suggests lovely photographic fashion ideas in outfits of streetwear or…

999 by Franceschetti: the product Idea

Product idea Is it a new product or a restyling? “999 by Franceschetti” project is a metamorphosis of a very classic shoe in a leisure shoe. This project was born as a restyling of one of our best seller classic models: here the extreme classic, with “stretched” leather and a double leather sole, becomes a leisure shoe dressed in soft leather and a sole made in E.V.A. (Etilen Vinile Acetato). Both shoes, classic and sportly, are stitched with Blake Rapid construction. This project is a single-product in various materials and color schemes. Its first presentation was in June 2012 at Pitti Immagine Uomo for Spring/Summer 2013 collection. Nowadays S/S 2013 collection is available for sale in stores. On January 999 winter collection was shown at…

Construction to fix upper to sole

There are several possible methods to fix upper to sole. Here are the main: 1)Pasted sole In the past the upper was fixed to the insole-leather with “littleway” hooks and then the sole was pasted to neoprene or similar materials. Nowday this system is unusual and the shoe is directly pasted during lasting process using thermal adhesive, without “littleway” hooks. 2)Ideal construction It’s the most simple method to sew upper and sole. Upper edges are turned outwards, outside the last and sew externally. The upper is pasted to the middlesole leather and then stitched to the outsole. 3)Goodyear welt construction The upper and the insole-leather (in this case it’s a middlesole-leather with a particular channeling.) are sewing with a flat seam to the welt by…

The Finishing Process: Our shoes come to life

Finishing process In the finishing process, the heels are attached, trimmed and cleaned with sandpaper for a smooth finish. Trim the edges is a material process highly specialized, for which the edges of the sole are trimmed following the shape of the last. This is done free hand, like many other operations in Blake Rapid method. The soles and heels are then stained and hot wax is applied to the edges to provide waterproof seal and good shine. The soles can be finished with various wheel and painted in two colors. Then a hot iron is applied to the shoe by hand, which sets the edges, creating a greater depth of color for the following polishing step. Then the abrasive brush step. The shoe is…

Bottom stock construction and Blake Rapid sewing

Bottom stock construction and Blake Rapid sewing The application of the sole defines of upper and bottom. All Franceschetti footwears are sewn with the traditional Blake Rapid method. Once the shoe is on the last, the first sole (middlesole-leather) is applied which is stitched with blake sewing machine to the insole-leather and to the calf leather upper. A first adhesive is smeared on middlesole-leather and lasted shoe. The shoe is pressed by the sole cementing machine , then before blake sewing the last is slipped. The blake sewing sews the insole-leather and the middlesole-leather and it is visible inside the shoe. The shoe is re-lasted and a second adhesive is spreaded on middlesole-leather and sole. A rubber or leather sole is applied, then the shoe…

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