999 by Franceschetti: Country chic

Country chic charme, healthy air, childhood memories…

In this post I would like to show the 999 shoes telling the FW2013 photo campaign backstage.

I would like to put the product in an emotional environment full of personal experience and family life.
We had to decide the right location to capture the winter 999 for the FW2013 advertising campaign photoshoot. All of us liked a country style location, but not a simple background for the shoes but rather a place full of familiar emotions.
We chose the old countryhouse family owned, so dear to the beloved grandfather and rich in beautiful childhood memory.
By always our countryhouse is a special place, an hidden haven to the hectic daily routine, an environment full of emotions and past life spent carefree amusement and pleasant relaxation.
In five minutes by car we can disconnect from all and immerse ourselves in a quiet nature and a timeless tranquility.
Unfortunately the winter shots don’t enhance the wonderful outdoor environment, the orchard and the surrounding nature…
Maybe we will come back for the summer shots, with more vivid and exciting colors…

Here are some beautiful shots…

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The countryhouse wall covered by Ivies…

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The old radio and the aunt’s seventies closet…

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A typical straw chair…

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The ancient well to draw water…

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The old cellar door, the empty Grandpa’s wheelbarrow, a thick Jasmine plant climbing wall and column…

What do you think about these shots? Have they a country chic charme, haven’t they?

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