999 by Franceschetti: the product Idea

Product idea

Is it a new product or a restyling?

“999 by Franceschetti” project is a metamorphosis of a very classic shoe in a leisure shoe.

This project was born as a restyling of one of our best seller classic models: here the extreme classic, with “stretched” leather and a double leather sole, becomes a leisure shoe dressed in soft leather and a sole made in E.V.A. (Etilen Vinile Acetato). Both shoes, classic and sportly, are stitched with Blake Rapid construction.



This project is a single-product in various materials and color schemes. Its first presentation was in June 2012 at Pitti Immagine Uomo for Spring/Summer 2013 collection. Nowadays S/S 2013 collection is available for sale in stores.
On January 999 winter collection was shown at Pitti Immagine Uomo. Instead of summer low shoe, the winter model is an high shoe.


What do you think about these shoes? Do you like them? Please give comments…
Look at 999 models, the classic one and the sportly one. Doesn’t seem the same model, right? Often if you use different materials for the same model, you can obtain a “new” product to wear in different situations!

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